Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Held once every two years in a major European city, Fi Europe brings together the world's leading food and beverage buyers, RandD, business development and marketing specialists from all around the globe. Exhibitors have described Fi Europe as ‘the go-to place', ‘a must attend event for food industry professionals', ‘a truly global show', ‘very beneficial', ‘exceeded our expectations' – and many have already booked their space for 2015! Launched in 1986, Food ingredients Europe (Fi Europe) is the global meeting place for all stakeholders in the food ingredients industry. Over 500,000 people have attended our shows over the years, and billions of Euros of business have been created as a result. Fi Europe is held once every two years in a major European city and brings together the world's leading food and beverage suppliers, randd, production and marketing specialists and showcases the most diverse range of new and innovative ingredients and services.