Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
FIF - Mexico Franchise Fair 2018
2018-03-01 - 2018-03-03
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+52 55 9000 4030
The upcoming 41st edition of the International Franchise Fair places it at the forefront of the world and as one of the three most important. Without a doubt, for the exhibiting companies as well as for the entrepreneurs who visit us, it is a benchmark for successful businesses. The 380 exhibitors, the investors and entrepreneurs that gathered during the last 40th FIF in the WTC CDMX, generated negotiations for more than $ 1,200,000,000 pesos with the signature of a little more than 1,000 contracts which in turn will generate 9,000 additional jobs to this dynamic industry. For the 41st International Franchise Fair to be held on March 1, 2 and 3, 2018, the exhibitor brands will be presenting to the attendees the most successful franchise models as well as extremely innovative business opportunities.