Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The Fit Expo - Chicago
“Chi-Town”, “The Windy City”, “The City of Broad Shoulders”. Home of Da Bears, Air Jordan, Oprah and deep dish pizza. And now, Chicago can also claim it is home to the country’s fastest growing and most diverse, consumer fitness expo.
That’s right, TheFitExpo is heading east and bringing with it many of the same great fitness, physique, martial arts, and strength contests that have made our Northern and Southern California shows the biggest fitness expos on the West Coast.
There will be bodybuilding, physique, figure and bikini competitions, the Gracie family’s Jiu Jitsu tournament, powerlifting, strongman, arm wrestling, jump rope and Olympic weightlifting contests, an Affilate Showcase adult team competition, and the hottest calisthenics, parkour and loopkicks demonstrations.
In addition, there will be fitness fashion shows, a group exercise program featuring the most popular classes and top instructors, tons of celebrity athlete seminars and our popular “Healthy Eating and Living Pavilion” featuring cooking demonstrations, recipe makeovers and plenty of sampling.
So, whether you’re a start-up launching a new line or an established company introducing new products, conducting market research or just looking to grow your market share, don’t miss this once a year opportunity to meet and network with consumers, trainers, instructors, gym and store owners and other industry influencers for an incredible weekend that will help you reach the lucrative Illinois health, fitness and martial arts markets.