Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
(FLAsia) Franchising & Licensing Asia 2014
Franchising & Licensing Asia (FLAsia) has proved to be the key international trade event for business leaders in the franchising and licensing fraternity. As Asia’s most international and celebrated event of its kind, held in the regional franchise hub of Singapore, FLAsia is an excellent platform that brand owners choose to showcase innovative and unique business concepts.