Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
FMI Connect - The Global Food Retail Showcase
2016-06-22 - 2016-06-23
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FMI Connect is the new FMI show, redesigned to connect the industry and inspire the future of food retail like never before.?This June in Chicago, FMI Connect will bring together 15,000 participants and 900 exhibitors from every channel of food retail to uncover solutions for the entire store and every aspect of the business.