Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Food & Drink Trends & Innovations Conference
The Food & Drink Trends & Innovations Conference Monetise Changing Consumer & Shopper Behaviours To Exploit Key Trends & Innovate Your Food & Drink Product Offering. Turning Innovation Into Profit & Boosting Sales With Hard-Hitting In-Store & Online Communication Strategies A One-Day, Industry-Led Conference & Networking Event, 20th May 2014, One America Square, London: www.foodanddrinkconference.com PLUS! A Separately-Bookable, Post-Conference, Half-Day Workshop, 21st May 2014: AM) Winning Social Media Strategies Which Engage, Excite & Sell! 1 Day. 22 Brand Speakers. Written By Brands, For Brands: Consumer/Shopper Insights • Trends • Adding Value & New Twists • Profitable NPD • Trust & Traceability • Retailer Perspectives • Digital • Social Media • Multi-Channel Integration ASDA ● Waitrose ● Sainsbury's ● Harrods ● Müller Dairy ● Morrisons ● SPAR UK ● YO! Sushi ● Fox's Biscuits & Avana Bakery ● Dairy Crest ● Burt's Potato Chips ● Alpro ● JUST EAT ● Metcalfe’s Food Company ● mySupermarket ● Ardo UK ● Sourced Market ● Metcalfe’s Food Company ● Eat Natural ● Mizkan Europe ● Cafédirect Turn Innovation Into Profit & Extend Your Product Offering By Harnessing Key Trends and Behaviours: 1. Innovate To Monetise Emerging Trends & Customer Insights: Exploit the latest consumer and shopper trends to successfully innovate with new twists or new products and keep your range fresh, relevant and on trend 2. Retailer Perspectives Panel: Hear our panel of leading retailers share their views first-hand on their expectations, customer behaviour, own label and how to keep your place in-store 3. Hot new Trends & The Next Big Thing! Identifying and monetising the most relevant and long-lasting trends for winning new product development 4. Turning Innovation Into Profit: Add value, drive sales, inject excitement and achieve cut-through in a crowded market 5. Monetising Trends On Health & Nutrition, Snacking, World/Street Foods, Foodservice B2B: Quick-fire snapshots on exploiting key sector developments 6. Maximise Your Digital Impact! Give your product stand-out appeal online 7. Can I Trust You? Build trust with open and transparent communication around traceability, provenance and food safety Social Media Success: Best-practice content and engagement strategies that engage, excite and sell