Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Food Marketing Institute - FMI's Midwinter Executive Conference
2016-01-23 - 2016-01-26
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FMI?s Midwinter Conference is an invitation only, executive-level event that offers an exclusive education, collaboration and networking environment designed for top executives in the food retail industry. This conference puts you in contact with some of the top minds in business today and allows you to exchange ideas with your peers, while together probing the most strategic issues confronting the food retail industry.
Senior executives of retail supermarket and wholesale companies and industry trading partners.