Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Foodex Saudi 2016
Foodex Saudi is Saudi Arabia’s Leading International Trade Exhibition 100% dedicated to the food and drink industry. Professional Saudi buyers from the mass distribution, retail, manufacture, and hospitality sectors will have the opportunity to source products from over 35 countries, and trade with exhibitors displaying a wide range of global offering of food and drink products and solutions.