Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
FOODNEWS World Juice
With nearly 19 years of organising successful juice events, Foodnews is once again bringing together leading juice drinks executives from all over the world to a stunning ocean-side hotel in Barcelona. FOODNEWS World Juice is a unique forum, giving you the latest insights into all aspects of the juice drinks business – from global retail trends to raw material production and trade, from quality assurance to finished products. Consistently attracting over 300 senior executives from all over the world, it is your best opportunity to make new business contacts from across the supply chain. The event will feature a specific and stream-lined agenda, focusing on the key opportunities and challenges within the industry and how leaders are reacting to them. Key presentations on global fruit supply and demand will be included in the agenda. Early confirmations include: • Peter Beaven, President, WAPA (World Apple & Pear Association) • David Beardmore, Category Buying Manager, Tesco’s
FOODNEWS World Juice 2014 moves back to the stunning and sociable city of Barcelona for what promises to be the ‘hottest’ event so far. www.pullman-barcelona-skipper.com
Daniel Sauvaitre, Vice-President WAPA (World Apple & Pear Association) David Beardmore, Category Buying Manager TESCO