Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Fresh Connections: Mexico
Querétaro Centro de Congresos
A growing economy and rising middle class indicate that Mexico is a strong emerging market for fresh produce. While challenges remain, we’re optimistic that fresh produce suppliers and retailers are poised for increased sales in Mexico.
The key to business success in Mexico? Understanding market trends so you can target your product and distribution to meet consumer demand. And you’ll gain that understanding at this year’s Fresh Connections: Mexico.
- Meet with industry leaders and potential partners to secure new business
- Learn from expert speakers and hear from local industry representatives about how to succeed in Mexico’s real-world market conditions
- Understand how to meet consumer demands for healthy, safe, wholesome food and grow your sales in Mexico
Get the latest information on PMA’s PLU initiative in Mexico and learn how to use sales data to maximize efficiency and build your bottom line.
Fresh Connections: Mexico is the only event in Mexico dedicated to the entire fresh produce supply chain. It offers an unmatched combination of networking and education — with a focus on providing actionable strategies to create new opportunities and grow your sales in Mexico.