Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Future Forces Exhibition & Conference
FUTURE FORCES Exhibition & Conference 2015 (FF15) is a highly recognised international event in defence and security field organised biennially in Prague under the auspices and supported by the Czech Ministry of Defence and Chief of Defence, civil and military parts of the NATO HQ, EDA, EUROPOL, FBI, FSMTC, European GNSS Agency, CAA, AFCEA, EMPA, and other national and international institutions.
The philosophy behind FF15 continues to remain true to the Exhibition’s origins and in compliance with the principal objectives and actual core tasks of the Alliance and its Partners across the globe, namely the Connected Forces Initiative, Smart Defence, future potential crises and lessons learned from the latest operations. Exhibitors and visitors will thus still be able to become a part of what has always made this Exhibition so unique - the atmosphere of trade, information exchange and the forging of relationships. From workshops, live demonstrations and panel discussions on what Armed and Security Forces need today, to one-to-one talks with civil and military experts at international levels on the demands of tomorrow, the Exhibition is geared around people being able to meet with each other and develop business.