Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
GBTA Mexico Conference 2015 - Global Business Travel Association
More than 390 professionals from business travel throughout Mexico, Latin America and the US gathered at the World Trade Center Mexico City last week to participate in educational sessions and a wider trade show.
Attendees had the opportunity to improve their knowledge of the industry and get ideas about corporate travel management to address the current global economic situation as well as interacting with peers for two and a half days full of action. Isabel Gomez, President of GBTA Mexico said: "In recent years, business in our country has shown considerable growth, no doubt this has been a great benefit to all those people and companies that make our industry This conference is. very special to us, is a milestone in the consolidation of the Association of Global Business Travel and leadership in Latin America as we grow professionally will help us meet the challenges on the horizon of our expanding economy. ".
Who Should Attend?
- Directors, managers and business managers responsible for the purchase of Business Travel & Events, Groups and Conventions
- Business Travel Suppliers
- Specialized press