Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Georgia Marathon Health & Fitness Expo
The Georgia Marathon Health & Fitness Expo features retailers, personal trainers, nutritionists and other health professionals. There will also be great bargains on running and fitness gear, free sampling and information on equipment and nutrition. The Expo focuses on the health, fitness and wellness of endurance athletes. In addition, there will be areas of interest including “The Georgia Experience” featuring attractions, products and services of Georgia.