Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Global Higher Education Exhibition
2017-04-18 - 2017-04-20
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It’s an annual event which is held under the patronage of Ministry of Higher Education (MoHE). Last edition of GHEDEX attracted over 25000 visitors, over 200 top-notch universities and colleges from over 25 countries participated with 170 educational bodies and institutions accounting for international participation and 30 for local participation.