Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Global IP Exchange
-Margot Fröhlinger, Principal Director Patent Law and Multilateral Affairs, European Patent Office -Manny Schecter ,Chief Patent Counsel, IBM -Ben Guy, Director Brand Protection, Dolby -Paul Fehlner, Head of Intellectual Property, Novartis Pharma AG -Wulf Hoefflich, Chief Intellectual Property Officer, EADS -Lars Henriksson, Corporate Counsel Legal Affairs, IP Husqvarna AB -Eric Siecker, Head of Intellectual Property, Caterpillar -Dr Bobby Mukherjee, Chief Counsel - IP & Technology Law, BAE Systems plc. -JoAnna Emery, Global IP Manager, Premier Foods -Kurt Brasch ,Transactions Strategy and Patent Licensing Manager, Google -Joakim Hamaarsjö, Managing Director ,Sandvik Intellectual Property AB -Florian Schleifer, Head of Trademark Group, Continental AG -Harri Honkasalo, Director Patenting, Legal, IP & Government Relations, Nokia -Charles Clark ,Global Head of IP, Edwards Group -Nigel Hickson, VP of Stakeholder Engagement, Europe, ICANN