Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Global Patent Congress 2014
IP departments worldwide are facing extraordinary demands as they look to fully utilise their parent portfolios. With competing priorities including monetisation, litigation, emerging marketing challenges and opportunities, cost control and patent strategy and management battling for attention, Patent Professionals must have the latest knowledge, updates, tactics and strategies at their disposal to optimise and protect their patent portfolio. The 8th Annual Global Patent Congress is the leading interactive forum for global senior IP leaders. Taking place 24 -25 September 2014 in Copenhagen, the congress will bring together directors of patents, IP, brand protection and anti-counterfeiting to debate, discuss and take-away the latest global patent information. Time: 9am to 5pm Price: €1399