Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Global Patent Strategy Exchange
The Global Patent Strategy Exchange is designed exclusively for Heads of Patent, Heads of IP and General Counsel, this invitation only event is an ideal platform to meet global patent leaders, share common pain points and formulate practical strategies to effectively monetize and protect patent portfolios. Network and benchmark with 60 heads of patent from pharmaceuticals, life sciences, IT, ICT, telecoms, semiconductor, electronics, food and beverage, automotive, transport and other industries in Dublin from the 2nd – 4th of June 2014 and discover how you can derive greater ROI from your patents. This is what the 2013 Attendees had to say about the Exchange: "the Global Patent Strategy Exchange was ideal for making new contacts and sharing strategic best practices” - SwiftKey “It was a great networking opportunity with a diverse group of professionals - quite stimulating” - 3M “an excellent opportunity to professionally exchange with other IP experts”- IBM This year’ meeting will critically analyse the latest legislation and policies in the patent and wider IP space, shine the spotlight on overcoming roadblocks in challenging markets, including China, and help you devise fool proof strategies to ensure your patent portfolio delivers a consistent and long-term revenue stream for your business. For further information about the speakers, agenda and attending as a delegate, or to discover what opportunities remain for solution providers, visit http://bit.ly/1cKo7dl If you are a solution provider, the Exchange represents a unique business development opportunity where you can meet the leading brands in the patent world; who attend to discuss best practice, form key business relationships and find new solutions to help propel their patent strategy to success.