Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Governance, Risk, and Control Conference (an IIA and ISACA Collaboration)
This year’s conference at the historic Arizona Biltmore — one of few hotels worldwide with an architectural imprint by Frank Lloyd Wright — in beautiful Phoenix, Ariz., offers new learning and networking opportunities, features exciting speakers, and reveals Where Governance and Risk Management Align for Impact in business and beyond.