Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The Grass Yarn & Tufters Forum 2016
2016-02-15 - 2016-02-17
AMI's Grass Yarn & Tufters Forum 2016 will be the 11th edition of this annual international conference looking at technical and commercial developments in artificial grass/synthetic turf. This forum is recognised as the foremost platform to share insight and highlight technological developments from around the world. The Grass Yarn & Tufters Forum 2016 will provide a unique opportunity to hear about recent product, technological and performance developments, discuss structural changes in the market, learn about the industry's growth prospects and better understand what is going on in the various regions of the world and various applications. Speakers in the last couple of years have ranged from sports associations, municipal buyers, industry associations, tufters, component producers, raw material producers, testing houses and maintenance experts. Volatile growth rates and changing technologies make artificial grass a dynamic industry to be involved in. It gives good prospects for those that position themselves well, but threatens difficult challenges and significant changes to the business models deployed. The Grass Yarn & Tufters Forum 2016 will give delegates the opportunity to discuss the industry's issues, lobby for changes and gain understanding of the opportunities and threats facing the business. The Grass Yarn & Tufters Forum 2016 will attract senior personnel involved in all aspects of the supply-chain from materials and machinery through to the production of synthetic grass and its installation.