Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Great Lakes Ice Cream & Fast Food Association Trade Show 2018
Our purpose is to provide an intermediary through which operators and suppliers of ice cream and fast food establishments may promote improvements in their industry through research and study and through the dissemination of information on methods of sanitation, quality of products and efficient operations to the mutual benefit and protection of the public; to acquire, exchange, interpret and disseminate market, statistical, economic and industry information; to promote and stimulate the sale of food products through these outlets; to represent its members in any matters in which trade association representation is required or considered necessary; and to do whatever may be incidental or necessary to accomplish these goals. Together our goal is to promote a stronger industry by sharing ideas, problems, and mutual concerns. With your support and involvement we will grow even stronger!
Our doors are open to qualified members of the foodservice hospitality industry. Products, services, and ideas presented at the show will target the frozen dessert and foodservice industry. Must be 14 years or older to enter. Open to industry professionals only. The Trade Show is held at the Lansing Convention Center, 333 E Michigan Ave, Lansing MI.