Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
HealthTech '14: 2014 USENIX Summit on Health Information Technologies
HealthTech, formerly HealthSec, is now in its second year with a broader scope designed to encourage the development of new technologies that generally improve the quality and safety of healthcare as well as the access to it. By bringing together researchers, practitioners, and industrial partners, HealthTech aims to provide a forum for cross-disciplinary interactions among the technology, medicine, and policy communities. HealthTech '14 will be co-located with the 23rd USENIX Security Symposium (USENIX Security '14) and take place on Tuesday, August 19, 2014.