Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Heavy Duty Aftermarket Week (HDAW) - 2017
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Media and Communications
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The 12th Annual Heavy Duty Aftermarket Week (HDAW'17) - will bring new energy, depth and breadth to the conference at The Mirage in Las Vegas, January 23-26, 2017. HDAW is the largest North American gathering of independent heavy-duty aftermarket leaders and we are looking forward to having you participate in 2017.