Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
High Point Market - October 2016
2016-10-22 - 2016-10-26
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Vice President, Communications
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Each Spring and Fall, more than 70,000 industry professionals flock to Market Week to experience a feast of form, function and fashion for the home; plug in to the latest consumer trends; see tens of thousands of new product debuts; network with colleagues and peers; and find innovative ideas for building their businesses. ?