Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Hong Kong International Jewelry Manufacturers' Show
The Hong Kong International Jewelry Manufacturers’ Show (HKIJMS) organized by Hong Kong Jewelry Manufacturers’ Association (HKJMA). First held with only tens of exhibitors at the HKJMA office, the show has expanded into a sizeable international exhibition and well established over the last 20 years. The show serves as a sourcing and an immediate sale platform for buyers to source best valued quality jewelry under one roof.
The four-day Show has once again reached a new record with a booth number rockets 11% with the new addition of the Korean Pavilion and the Thailand Pavilion. The number of overseas buyers also soared to 30%, a sound proof that the show is not only local but looms large in international standards. Product Zone includes: Fine Jewelry, Gem, Pearl, Diamond, Watch & Clock, Equipments, Packaging & Servicing, and International Designer Arena, all located in the same centre for easy sourcing.
Offering the golden opportunity to make year-end purchase, HKIJMS 2013 was showcasing millions of jewelry from over 960 exhibitors in 18 regions.