Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
HOREX CAUCASUS 2014 8th Caucasus International Hospitality Exhibition
HOREX Caucasus is an event for hospitality professionals - a platform for leading representatives of the industry to meet with suppliers and producers of equipment, fixtures and fittings, products and services for restaurants, cafes, hotels, and resorts.