Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
HotCloud '14: 6th USENIX Workshop on Hot Topics in Cloud Computing
HotCloud brings together researchers and practitioners from academia and industry working on cloud computing technologies. Cloud computing has gained traction over the past few years, becoming a viable alternative to dedicated data centers and enabling the launch of many prominent companies. However, many challenges remain in the design, implementation, and deployment of cloud computing. HotCloud provides a forum for both academics and practitioners to share their experience, leverage each other's perspectives, and identify new/emerging "hot" trends in this important area.