Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Hotel Hospitality & Food
HF Sri Lanka is an event designed to serve the dynamic and diversifying hotel, hospitality, tourism and food businesses of South Asia. It follows the successful HHF Sri Lanka in 2011 and 2012. Supported by Sri Lanka’s leading hotel and tourism bodies, HHF Sri Lanka is welcomed as the proven business-to-business event that the region needs at this time of growth, change and rising standards in the sector. Sri Lanka alone has about doubled its tourism arrivals over the last two years and expects to exceed one million visitors in 2012, creating a huge demand for hotel rooms, hospitality services and new-to-market food products. HHF Sri Lanka is the market place for regional networking and sales, plus a new sourcing base for Sri Lankan and other products. More than a trade show, HHF Sri Lanka is also defined by its prestige Salon Culinaire programme – a competition showcasing the culinary skills of Sri Lanka’s hotels – plus other live features