Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
HOW Design Live
2016-05-19 - 2016-05-23
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HOW Design Live is the biggest annual gathering of creative professionals, anywhere. The 2014 event, May 12 ? 16 in Boston, is your chance to explore the biggest ideas, meet your design heroes, and learn from the smartest minds?all in one five-day design extravaganza. You?ll learn from innovative thinkers like Malcolm Gladwell, Seth Godin, Stefan Sagmeister, Maria Popova and others for inspiring keynotes, hands-on workshops and nuts-and-bolts sessions. You?ll also find unrivalled networking opportunities, from Breakfast Roundtables to the Portfolio Review and the legendary Closing Party. Along the way, you?ll find yourself a part of the welcoming design community that makes HOW Design Live the career-boosting, creativity-expanding and even life-changing experience it is. HOW Design Live?s programming is divided into five conferences: ?HOW Design ConferenceWith sessions covering everything from technology to creativity to your career, HOW Design Conference gives you the tools to become a better, more successful designer.The Dieline ConferenceAt The Dieline Conference, you?ll discover how to elevate your role as a package designer to become a trusted branding partner.In-House Management ConferenceLearn to build your creative team, inspire them to do their best work, and sell that work up the corporate ladder?all while making valuable connections with other in-house managers.Creative Freelancer Business ConferenceGet in-depth, concrete information on marketing and pricing, attracting and keeping new clients, managing your money, and making plans for long-term growth.And, new this year: HOW Leadership ConferenceHear big ideas about leadership from major thinkers from a wide variety of industries so that you can move yourself and your organization to the next level.
HOW Design Live features face-to-face contact with a wide range of graphic designers, creative freelancers, in-house design managers and packaging designers.