Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
IAS 39/IFRS 9: Hedging Currency, Interest and Price Risks
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Mastering the measuring tools, tactics and critical methodologies to improve and optimise the performance and effectiveness of practical hedge accounting and derivative instruments