Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
(IFBO) International Franchise & Business Opportunities Vietnam 2014
With an on-going reform and a large population of 92.5 million — half of which are under the age of 30 — have combined to create a dynamic and quickly evolving commercial environment in Vietnam. Vietnam's youthful population, keen to experiment with food and lifestyle choices unavailable to their parent's generation – contribute to the prestige of foreign brands, and brings good news for foreign brands, as consumption is expected to surge. The International Franchise & Business Opportunities (IFBO) Vietnam 2014 will congregate international distinguished and remarkable corporations, presenting rewarding commerce prospects for the visionary entrepreneurial and stakeholders. In the imminent future, substantial ventures of franchises and trademarks have been foreseen to transpire Vietnam.