Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The No. 1 Meeting Place for the Meat Industry
2019-05-04 - 2019-05-09
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International Marketing Coordinator
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IFFA is the leading international trade show for processing, packaging and sales in the meat industry. It has been the international platform for the meat-processing industry and the world’s foremost forum for investment decisions since 1949. Thanks to the great depth and breadth of the range of products at the show, as well as the exceptionally large number of international exhibitors and visitors, IFFA gives a convincing demonstration of its outstanding position in the sector every three years. In 2016, over 63,000 trade visitors from around 143 countries came to Frankfurt to see the range of products and services offered by 1,027 exhibitors. The proportion of trade visitors from outside Germany rose significantly compared to the last event three years ago, to 66 percent – more than ever before.