Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
IJK: International Jewellery Kobe
With 420 companies from over 20 countries expected to exhibit, IJK is Western Japan's largest jewellery trade show. A wide range of jewellery and gems products will gather under one roof. Every year, executives and professional buyers from jewellery retailers, department stores, selected shops etc., visit IJK from Japan and overseas visit IJK to source. In recent years a surge in overseas affluent buyers especially from nearby Asian countries are adding much buzz to the show.