Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Illinois School Library Media Association (islma) Annual Conference
2016-11-03 - 2016-11-05
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The conference function represents an integral part of corporation activities by providing continuing education and professional growth; networking among members; social interaction; and operating revenue.