Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
IMATS London 2016
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360-882-3488, ext. 102
The International Make-Up Artist Trade Show is the make-up world?s biggest gathering. Thousands of make-up artists, vendors and enthusiasts discuss, display and collect the best the industry has to offer. Make-up pros from fashion and film (including Oscar, BAFTA and Saturn award winners) provide education and demonstrations at IMATS, and new products often debut there. IMATS also features a make-up museum and an Afterglow party, where trade-show guests can socialize. Before IMATS, there were no trade shows specifically designed for make-up artists, although cosmetic companies had expressed a desire for such an event. In response, Make-Up Artist magazine publisher Michael Key held the first IMATS in August 1997 in Los Angeles. It allowed artists to customize what they wanted to see and it offered a diverse mix of products, demonstrations and education from industry leaders. Like Make-Up Artist magazine, IMATS continues to educate and connect make-up artists from around the world. The show is held six times annually?in Los Angeles;? New York; London; Vancouver, B.C.; Sydney; and Toronto.
Professional make-up artists and enthusiasts of all kinds attend.
If you sell to the consumer make-up market; are involved in the beauty, effects, film, TV, print or fashion make-up industries; and love make-up and want to network with the top make-up artists in the world and the up-and-coming talent, you need to exhibit at the International Make-Up Artist Trade Show (IMATS). This premiere event, presented by Make-Up Artist magazine, will bring the make-up artist consumers to you.