Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
2016-10-18 - 2016-10-20
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Sales Director, IMEX Group
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+44 1273 224955
IMEX in Frankfurt is a worldwide exhibition for incentive travel, meetings and events. Organizer is committed to providing outstanding business opportunities for exhibitors and buyers alike, with the hosted buyer program at the core of the show. The comprehensive free education program and the Vision initiatives are designed to challenge conventional industry thinking, stimulate innovation and address key industry issues.In 2013,?3,500 exhibitors from 157 countries representing national and regional tourist offices, major hotel groups, airlines, destination management companies, service providers, trade associations and more.? 3,962 hosted buyers from more than 75 countries visited IMEX 2013, contributing to a total of around 9,000 visitors for the show's busiest three days ever.
Buyers at IMEX are Either: AgencyIncluding incentive, business and conference travel agencies, full service incentive houses, conference organisers, sales and promotion agencies, marketing, PR and advertising agencies. AssociationFrom international or European institutes, federations or associations who organise congresses, conventions and meetings internationally. CorporateExecutives within companies involved with meetings, conferences and incentive travel programmes. ? Buyers have responsibility for, or direct influence over, decisions regarding destinations / venues.?
IMEX is unique in attracting thousands of meetings and incentive travel executives from around the world.