Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
IMPULSE at NY NOW
IMPULSE at NY NOW, produced by ASD, is the newest addition to NY NOW.
IMPULSE at NY NOW, will showcase an eclectic array of best-selling, high-margin merchandise from 100 hand-selected vendors. Located at Pier 94, this vibrant, affordable gift category is the perfect place for the buyers attending NY NOW to stock up on essentials, fill in gaps, freshen-up their merchandise mix and boost impulse and point-of-purchase sales.