Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
INDIAN RAIL DEVELOPMENT CONGRESS
Indian Railways is an Indian state-owned enterprise, owned and operated by the Government of India through the Ministry of Railways. It is one of the world's largest railway networks comprising 115,000 km (71,000 mi) of track over a route of 65,000 km (40,000 mi) and 7,500 stations. As of December 2012, it transported over 25 million passengers daily (over 9 billion on an annual basis). In 2011, IR carried over 8,900 million passengers’ annually or more than 24 million passengers daily (roughly half of which were suburban passengers) and 2.8 million tons of freight daily. In 2011–2012 Indian Railways had revenues of 1119848.9 million (US$18 billion) which consists of 696759.7 million (US$11 billion) from freight and 286455.2 million (US$4.6 billion) from passengers tickets. With Indian economy earning huge revenue from Railways as well as the upcoming projects (metro rail & hsr) will attract huge investments thereby giving fruitful revenue. Railways have played a Major Role in Market integration. There is also clear evidence that railways increased market integration and raised incomes, but the magnitude of the effect and the precise mechanisms are still in doubt. BE Summits has created this platform to discuss on the current situation of INDIAN RAIL and progress & challenges of the upcoming Railway projects. This Summit will not only discuss about the Railways network but also provide a arena for Railway bodies, Ministries & business organization to gather at one place with a highly chance of Railway deals worth billions to happen.