Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
INFO*FLEX encompasses the entire package printing and converting marketplace under one roof.
Innovation will take center stage as hundreds of new products, services and technological breakthroughs will be unveiled. The show floor features products—and the companies that create them—from virtually every market segment of the industry, including more than 30 conventional and digital press manufacturers.