Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
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What is digital business? It's where big data analytics, mobile, social, marketing automation, cloud computing, the app economy come together to let companies launch wholly new products and services and get much closer to their customers. We're seeing new titles in this digital revolution (chief digital officer, anyone?), new responsibilities (the rise of the data scientist and mobile teams, for instance), shifts in technology spending (from IT to marketing organizations, in particular) and wholly new companies and business models. At the 2014 InformationWeek Conference, to be held in conjunction with Interop Las Vegas, CIOs and other business technology leaders will come together for two days of sessions exploring how to: