Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The Innovative Win-Win Corporate Charity Partnerships Conference
Extracting Maximum Value For Both Parties With Innovative, Strategic Opportunities For Mutually-Beneficial Corporate & Charity Partnerships Which Demonstrate Real Impact. A One-Day, Industry-Led Conference & Networking Event, 25th September 2014, Thistle Marble Arch, London. www.partnershipsconference.com Coca-Cola Great Britain • Marks & Spencer Plc • Barclays Bank Plc • Ben & Jerry’s Europe • Rolls-Royce Plc • Age UK • Christian Aid • Legal & General Group Plc • WWF-UK • QVC • Send a Cow • Home Retail Group • War Child UK • Standard Chartered Bank • Turner Broadcasting EMEA • CARE International UK • British American Tobacco • Breast Cancer Care • Jaguar Land Rover • Alzheimer’s Society • Zurich Community Trust (UK) • Friends of the Earth • Fujitsu UK & Ireland • WaterAid • Dairy Crest • Sustrans • The innocent foundation • Shelter • Guardian News & Media • British Heart Foundation • Carillon Plc • Belu Water • Guardian News & Media • Old Mutual Group • FirstGroup • The Southern Co-operative • Alliance Boots Group • Nationwide 1 Day. 42 Speakers. 26 Corporate Perspectives. 16 Charity Perspectives: 1. Innovation Beyond Charity Of The Year! Deliver long-lasting, mutual benefits with innovative and alternative strategic partnerships 2. What’s Your Real Impact & ROI? Quantifying and measuring your partnership’s true value with the latest tools 3. Mutual Benefit, Mutual Understanding: Leveraging and maximising partnership objectives and strengths for mutual returns 4. Partnership Pragmatics & Mechanics: Scrutinising the nitty-gritty workings of the partnership for smooth, transparent working practices 5. Corporates’ Experiences, Expectations & Preferences: Work together more effectively 6. Aligning Values & Objectives: Create strategic opportunities and get your approach right 7. Make A Big Impact On A Shoestring Budget: Learn from smaller corporates and charities 8. Harnessing Skills-Based Volunteering: Tap into your partner’s experiences and expertise 9. Successfully Embedding CSR Into Your Corporate Culture: Communicating responsible business effectively 10. Winning Senior-Level & Organisational Buy- In: Attracting, engaging and convincing senior stakeholders .