Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Institute of Internal Auditors 2014 International Conference
The IIA’s International Conference is the internal auditing profession’s premiere training event. Each year, 2,500 practitioners from 100+ countries benefit from relevant general and concurrent sessions, unprecedented networking opportunities, and a huge exhibitor expo.
The world-class educational program focuses on timely issues such as emerging issues, fraud, risk management, governance, technology leadership, financial services, and the public sector.