Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
InterBev 2014 - The Premier Beverage Trade Show
The Premier Trade Show of the Beverage Industry
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InterBev to Co-Locate with FMI Connect in 2014
- InterBev Beverage 2014 will focus on the finished beverage in all categories: soft drinks, water, teas, beer, wine, distilled spirits, juices, juice drinks, sports drinks, energy drinks and more! As well as dispensing, merchandising, consulting services and more!
- Co-located with FMI Connect – the defining event for the food retail industry. Everything currently relevant to food and beverage retail can be found at this event. FMI Connect is expecting 15,000 participants from more than 75 countries. The show floor is expecting 900 exhibitors across 800,000 square feet and there will also be 40+ educational sessions and events focused on providing retail food & beverage industry trends.