Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Internal Communications Conference - Real Impact, Real Results
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The Internal Communications Conference ? Real Impact, Real Results Driving Engagement, Unlocking Collaboration & Exploiting New Technologies With Innovative Internal Channel Strategies To Get Your Message Out There. Internal Communications With Real Strategic Influence & Demonstrable Business Impact. A One-Day, Industry-Led Conference & Networking Event, 18th June 2014, Museum of London Docklands, London Written By Brands, For Brands: Social Collaboration ? New Technologies & Intranets ? Channel Performance ? Messaging Content ? Hard-To-Reach/Global ? Communicating Through Change ? Measuring Impact Morrisons ? TSB Bank ? Telef?nica UK ? The Body Shop ? British Gas ? Virgin Media Business ? Home Retail Group ? ING Bank ? Bupa ? Co-operative Bank ? Shop Direct ? National Grid ? Sodexo ? House of Lords ? RSA ? Akzo Nobel ? RSA ? East Coast? Virgin Money ? Aviva ? Alliance Boots ? Siemens Driving Engagement, Unlocking Collaboration & Exploiting New Technologies & Channels To Get The Message Out There: 1. Driving Engagement: Motivating, energising and engaging employees for increased productivity 2. Unlocking Social Collaboration: The power of social media communications for collaboration and engagement 3. Measuring Your Impact, Demonstrating Your Value! Evaluating your impact on intangibles and on the bottom line 4. Exploiting New Technologies: New technologies and innovations in online engagement and best-practice intranets for real results 5. Innovative Channel Strategies: Comparing new ideas, effectiveness and returns 6. Getting Your Message Out There: Ensuring you have the right content, targeting strategies and channel mix 7. E?ectively Communicating Through Change: Harnessing the power of internal comms for effective change management ? encouraging behavioural change 8. Strategic In?uence? Ensuring internal comms is at the heart of business strategy and fully integrated into the wider marketing and comms mix 9. Turning Leaders Into Great Communicators: Engaging senior leadership to deliver authentic and effective communications 10. Silos Vs. Collaboration: Tackling the silo culture and driving cross-team collaboration