Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
International Baking Industry Expo 2016
2016-10-08 - 2016-10-11
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It’s the biggest, most comprehensive event in the U.S. for the grain-based food industry, bringing together more than 20,000 baking professionals from 100 different countries and every segment of the business. It’s where new products are launched, great ideas are born and creativity and innovation unite. Held every three years, the Baking Expo™ —provides unparalleled access to the tools, technologies and resources needed to maximize one's baking business’ success.