Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The International Congress of Esthetics and Spa, Long Beach
2016-09-11 - 2016-09-12
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Attendees at the show represented professionals from every career level and sector of the spa industry: spa owners, managers, directors, estheticians, physicians and manufacturers.