Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
International Council of Shopping Centers - ICSC New England Idea Exchange
The one-stop for education, networking and deal making. These one- to two-day regional meetings provide an opportunity for attendees to gain information about current industry issues, meet and interact with colleagues doing business in the same region and make deals.