Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
International Esthetics Cosmetics & Spa Conference (IECSC) International Beauty Show Las Vegas (IBS) 2017
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IECSC Las Vegas is the largest spa conference and exposition in the U.S. With a leading conference program and dynamic tradeshow floor, you will have the opportunity to purchase products, see the latest trends and learn the newest techniques emerging in the spa and wellness market.
The various sessions are for all attendees looking for inspiration and insight to grow their business. These unique sessions will offer a look at the industry over the past 25 years and advice for how to grow your business. They are designed to educate spa owners, directors, practitioners and makeup artists on how to become more proficient in all aspects of spa operations. Industry experts provide an unbiased look at business management, revenue-drivers, new procedures and technologies.
Exhibitors should keep in mind: - 87% of attendees make purchases on the IECSC Las Vegas show floor - 90% are the final decision makers or influence the purchasing of products & equipment in their company