Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
International Furnishing Accessories Exhibition
Launched in 1989 as part of the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition is held annually at the Milan Fairgrounds in Rho, running concurrently with the Saloni (the latest edition attracted 285,698 professionals, more than 60% of whom come from foreign nations; 6,578 communication operators; over 38,000 visitors from the general public on Saturday and Sunday). The International Furnishing Accessories Exhibition, with more than 200 exhibitors occupying over 9,000 square metres, is dedicated to the best the world of furnishing accessories has to offer in terms of typology – accessories, objects, ornaments and decorations, fabrics – and style – from classical to design to modern.
Architects, interior designers/decorators, wholesalers, distributors, manufacturers, importers, exporters of furniture, retailers, agents, representatives are the target visitors. The general public can visit the fair on Saturday 12 April and on Sunday 13 April 2014.
Manufacturers of: furnishing accessories, objects, ornaments, home textiles.