Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
International Hair and Beauty Show - IHS 2014
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International Hair and Beauty Show (IHS) is a high tech, multicultural educational trade show offering the newest and most advanced approach to the professional market in salon retailing, education, and distribution.