International Motorcycle Show - CHICAGO MOTORCYCLE SHOW 2017
With 35 years of experience, the IMS Tour provides brands with the most powerful method of engaging buyers - face-to-face interaction with hundreds of thousands of powersports enthusiasts that are ready to purchase. The Attendees IMS attract powersports enthusiasts, emerging new riders, and the highly desirable under 35 year old audience. IMS attendees are affluent and ready to purchase, engaged with the sport and lifestyle, and influenced by the brands they meet. The top two reasons that hundreds of thousands of consumers attend the shows are to see new 2, 3 and 4-wheel vehicles and to evaluate and purchase aftermarket parts, accessories and gear. Expand Your Brand Exposure The Progressive® International Motorcycle Shows® is dedicated to providing exhibitors with a platform to market their brand and reach new audiences nationwide. Through a seven-month national and regional advertising campaign and with nearly 200 media outlets attending the shows, IMS gives exhibitors exposure beyond the show floor to maximize their investment.